Ad-Ventures Publishing Group
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When launching a website, there are important considerations:
MARKETING STRATEGY
Digital Marketing Strategy is crucial for business. There are more channels than ever to reach potential consumers. Identifying market opportunities and delivering customers defines success in most marketing strategies. A critical component in delivering results is an optimized website, paired with thoughtful, measured and trackable promotion.
WEBSITE DEVELOPMENT
Good Website Development is a combination of art and science. Telling a story, adding compelling images and creating an HTML architecture designed for both form and function. From conception, careful selection of keywords and design that allows maximum search engine indexing and competitive page ranking is optimum.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is a technique that considers search algorithms and carefully crafted marketing language, easily understood by both human readers and machines. That happy medium requires testing and patience to perfect. Content referenced (linked) by other websites boosts page rankings and enhances discovery of products or services.
ANALYTICS
Analytics provide a comprehensive retrospective of website performance and digital communications effectiveness. Reports can be regularly generated to measure website stickiness and advertising campaign engagement. Measurement is key to making mid-course tactical adjustments and tracking the success or failure of a particular initiative.
PAY-PER-CLICK
Pay-Per-Click campaigns in Google Adwords, social media, or affiliate ads can help provide "backfill" when a particular keyword or group of words is slow to get high organic rankings. The business of getting keywords ranked high in search results is extremely competitive for some subjects. "Paid ads" are sometimes the only way to gain immediate traction.
PHOTOGRAPHY & VIDEO
Photography and Video are two powerful ways to communicate a message. Whether it's product photography, a television commercial, a how-to video or a travelogue, visual images are compelling. It has never been easier to incorporate high-resolution images and HD video into a website to tell a story. Google often rewards websites that embed a video.
Ad-Ventures Publishing Group