Ad-Ventures Publishing Group
Create Compelling Websites
Use smart digital strategies to land new customers
© 2022 Gary Blakely. All rights reserved.
Website Design & Development
STRATEGY • DESIGN • DEVELOPMENT • OPTIMIZATION
Digital Marketing Strategy lays out a plan to reach potential consumers. Delivering results defines successful marketing strategies. A critical component is an optimized website, paired with a thoughtful, measured, trackable promotion.
Good Website Development is a combination of art and science. A good story, compelling images, form and function are just a start. Choosing keywords and intelligent design allows maximum search engine exposure and better page ranking to get more website visitors.
Search Engine Optimization requires well-crafted content, easily understood by both humans and Google's algorithms. That requires testing over time to make perfect. Good content referenced by other sites as authoritative boosts page rankings for keyword searches.
Analytics tools track website performance and efficacy. Data is generated to measure website traffic and campaign engagement. Measurement is key to making mid-course adjustments and tracking the success of a particular advertising initiative.
Pay-Per-Click Campaigns like Google Adwords, can help visitors find a website. The business of ranking keywords in search results is competitive for many subjects. "Paid ads" are sometimes the only way to gain immediate traction and increase website traffic.
Photography and Video are powerful ways to communicate messages. Whether it's product photography, lifestyle, a how-to video, or travelogue, visual images can make a significant difference. Incorporate high-resolution images and HD video to better tell a story.
What is the process?
• Planning & Strategy
Determine company objectives, create a plan and formulate a digital strategy.
• Design & Development
Contemporary design aimed at a target audience will deliver better results.
• Promotion & Analytics
Ongoing promotion of products or services and measuring success over time is critical.
